March 30, 2009


I feel like cupcakes are that new, trendy delicacy. Many people--even me--will drop $5 on these itty-bitty treats and think nearly nothing it. Whereas a quick pastry/coffee run used to be the usual routine, I think more people, today, would rather slow down and indulge in something more dainty. Perhaps with the current economic state consumers are realizing it is important to value the little things. Modern brides-to-be have even opted to go with cupcake towers instead of traditional cakes.

Sweet on Massachusetts Avenue and Sprinkles (coming soon to Boston) all have winsome, but practical cupcake boxes. I am absolutely in love with Sweet's whole image: cardboard containers, loopy logo, even the background on the website (which also happens to be the wallpaper pattern inside the shop). I've had their cupcakes before, and they are just as tasty as they look. Sprinkles uses brown and minimal bright colors for its packages but the execution is wonderful. I particularly love the star-burst logo and individual cupcake boxes.

March 22, 2009

Tropi-Can-I Get My Old Logo Back?

There's been a ton of backlash against the new Tropicana cartons since its big reveal a few months ago. Like the many other angry masses I am not a big fan of the design. Sure it's clean and modern but Tropicana is one of those brands we grew up on. That emotional connection is there so changing the packaging to look like a generic store brand strips away what sets Tropicana apart from competitors. I feel somewhat guilty for ganging up on the "geniuses" behind this new campaign, but they should have done some research before making their black and white print ads look like a spot for fabric softener. Why on earth would you dare to mess with the perfectly skewed straw sticking out of a juicy orange? 

Consequently they're going back to the old design soon. Check this out...

March 20, 2009

Scripty & Sweet

I'm not particularly loyal to any fragrances, except Bulgari Jasmin Noir and Lovely. Those are the only two I have personally purchased and currently use on a semi-regular basis. Most of the time I will spritz a little sample of something nose-happy while shopping but that's it.

Victoria's Secret has extensive lines of so many fragrances, and now a body care line for PINK. It is incredibly overwhelming shopping their beauty section that I stray from it and sprint to the pjs. 

I'm trying to find who does VS's packaging (they probably use a handful of companies) because this design is delicate and fresh. It's for the Rapture gift box. I'm in love with the super pale pink and font!