March 22, 2009

Tropi-Can-I Get My Old Logo Back?


There's been a ton of backlash against the new Tropicana cartons since its big reveal a few months ago. Like the many other angry masses I am not a big fan of the design. Sure it's clean and modern but Tropicana is one of those brands we grew up on. That emotional connection is there so changing the packaging to look like a generic store brand strips away what sets Tropicana apart from competitors. I feel somewhat guilty for ganging up on the "geniuses" behind this new campaign, but they should have done some research before making their black and white print ads look like a spot for fabric softener. Why on earth would you dare to mess with the perfectly skewed straw sticking out of a juicy orange? 

Consequently they're going back to the old design soon. Check this out... http://www.nytimes.com/2009/02/23/business/media/23adcol.html?ref=media

March 20, 2009

Scripty & Sweet


I'm not particularly loyal to any fragrances, except Bulgari Jasmin Noir and Lovely. Those are the only two I have personally purchased and currently use on a semi-regular basis. Most of the time I will spritz a little sample of something nose-happy while shopping but that's it.

Victoria's Secret has extensive lines of so many fragrances, and now a body care line for PINK. It is incredibly overwhelming shopping their beauty section that I stray from it and sprint to the pjs. 

I'm trying to find who does VS's packaging (they probably use a handful of companies) because this design is delicate and fresh. It's for the Rapture gift box. I'm in love with the super pale pink and font!